Client: The Washington Building Congress
The demand for digital connectivity and remote work reaches an all-time high. Businesses continue to scramble for innovative ways to keep their employees engaged to keep productivity and morale high. Digital events have arisen as one of the most effective ways to replace in-person events. Digital events allow for an immersive experience that stands the test of time.
Situation
The Washington Building Congress (WBC), a long-term client of PMG holds an annual Craftsmanship Award Ceremony to celebrate the accomplishments of the District’s most advanced construction projects.
Due to the COVID-19 pandemic, WBC was forced to cancel their highly anticipated ceremony, leaving them searching for an alternative solution to bring their community together and commemorate their most prestigious craftsman.
Task
We were contracted to create an alternative way to celebrate the Craftsmanship Award Ceremony from home, while still maintaining the same viewership as past in-person events.
Action
Our team worked diligently by producing a number of socially-distanced interviews from award winners, as well as orchestrating the hour-long ceremony digitally. The final production was equipped with pre-recorded narration from board members, an interactive nominee slideshow, chat room, and a programmed table of contents allowing viewers to skip to their desired section. We compiled the event into a concise format that allowed WBC members to share the experience with coworkers, family and their social media via the shareable Youtube link.
Result
The first-ever WBC Digital Craftsmanship Award Ceremony was a tremendous success. Members were thrilled with the results as they were able to celebrate their awards with their entire families and friends in the comfort of their own home as opposed to the traditional “+1” rule at the in-person gala. Additionally, because this was a recorded digital event, viewers were able to retain access to the footage and relive the experience whenever they feel so inclined.
